You can write the most compelling copy in the world and design a blog interface that would sell people their own shoes. However, if no one sees the blog, all your work is in vain. Marketing and promotion happen every time you engage with your current and future readers. The success of your blog promotion will depend on your ability to engage in your chosen niche.
Let’s look more closely at the variety of promoting and marketing activities you can take to become an authority online and a successful blogger:
1. Let your friends know about your blog
2. Submit your blog to search engine
Having your blog indexed on search engines is a quick and useful task. To submit your blog URL to Google, sign in to your Google Account and go to the Submit URL option in Webmaster Tools.
3. Submit your blog to bookmarking sites
4. Be active in your niche for blog promotion
Get active on relevant blogs, forums, and social pages. Blogger communities are a good way to connect with other bloggers within your niche. You can engage, build friendships, and help each other in spreading content. Commenting on other relevant blogs is a great way to build relationships with top bloggers within your niche.
5. Be active on social networks
6. Guest blogging
Take the relationship a step further and offer to write a guest post for another website. Just be sure your work goes on reputable sites and that the content is directly related to your niche. Guest blogging is an excellent way to build an online presence.
7. Start building your mailing list
8. Advertising on the web (paid traffic)
Appropriate and well-informed use of paid media can help you to gain exposure and attention before your organic (naturally derived) traffic takes hold. Paid traffic avenues include Google AdWords, and Facebook.
Remember that you can always find other ways to promote your new blog. Rely on the blogging fundamentals: a clear and well-functioning blog, focused and helpful information, engaging conversation, and practical advice. Your authority will come from helping and giving advice to other people, your fans, or readers. This certainly will help in your blog promotion efforts.
9. Learn and Work with Podcasts
Let’s start things off with the buzzword of the year: podcasts.
Thanks to their flexibility (you can listen to them while you’re at work or when you’re on the go), they’re the most popular form of audio content.
They’re also widely available on services like iTunes, Google Play, and Spotify. Podcasting, fo blog promotion, is preferred by many bloggers since they already have their content developed, just that they need to record them into sound speaches.
Some quick facts:
- Over 44% of the US population has listened to a podcast;
- They’re extremely targeted, with multiple podcasts covering every niche imaginable;
- Their audiences are incredibly engaged.
Ahrefs has had great success with sponsoring podcasts (paid advertising) as well as guesting on them — that is, sending a member of our team to be interviewed on a show.
10. Republishing on Medium
Sure, you can publish tons of absolutely amazing posts on your own blog.
But if you never extend your reach, whether it’s by growing your list of email subscribers or boosting your number of social media followers, your audience will be limited and your blog promotion efforts will not be effective..
So what do you do if you don’t have time to create promotional content and extend your reach?
Republish your existing posts on blogging platforms like Medium: Launched in 2012 by Ev Williams, co-founder of Twitter and Blogger, Medium is an ad-free blogging and publishing platform —open and free to anyone (provided you follow the rules).
Your content will be seen by a whole new audience — some of which will then visit your blog and discover all the great content you have to offer.